2014 Silicon Valley Energy Storage Symposium

5th Annual Energy Storage Symposium header

Wednesday, May 21, 2014
8:00 am - 4:00 pm

Microsoft Auditorium
1065 La Avenida Street
Mountain View, CA (View Map)

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The symposium engages key stakeholders in the energy storage marketplace around the latest developments, challenges and opportunities for customer-side storage, and how Silicon Valley is advancing innovation and uptake in this critical emerging market. Held annually since 2010, the symposium features presentations from national and state-level experts, high-profile solution providers, on-site energy storage customers and utility interests.

In particular, we examine local projects, initiatives, and offerings that are taking the energy storage industry forward. This year’s symposium is presented in association with Joint Venture’s Smart Energy Enterprise Development Zone (SEEDZ) initiative, a public/private collaboration focused on building the ‘smart energy’ network of the future in Silicon Valley.


California is expanding its mix of renewables on the grid from a current level of approximately 20% to 33% by 2020. As more intermittent wind and solar resources come on line, additional energy storage is viewed as critical for maintaining smooth, reliable delivery of power to customers.

Historically, most energy storage installations have been implemented by the utility. Customer-side energy storage systems have seen limited application because of the relative price of storage and difficulties in making a business case. Yet new market opportunities are emerging on the customer side of the meter, due to:

  • energy market design changes at the federal and state levels
  • new California targets and incentive programs for storage
  • removal of critical regulatory barriers specific to energy storage
  • storage technology advancements
  • high penetrations of variable on-site renewable energy generation

In the midst of a changing storage landscape, Silicon Valley has a unique cluster of energy storage companies, and a number of innovative deployments of storage for demand-side electricity management. According to the Cleantech Group (i3.cleantech.com), Energy Storage has received over $830 million in venture capital investments over the last decade, a third of which was invested in Silicon Valley companies. At the symposium, we will hear from several local companies and energy customers about the technologies, business models, benefits and use cases for behind-the-meter storage applications.

The symposium will address the following questions:

  • What new financial opportunities exist for integrating energy storage systems into operations at commercial facilities? What are the expected financial returns, critical value drivers, challenges, and potential risk mitigations?
  • How do commercial facilities capture these new revenue and cost saving opportunities?
  • What incentives are available?
  • What are ancillary services and how does energy storage participate in CAISO’s ancillary services market?
  • When and how are storage solutions being paired with distributed generation solutions such as solar PV? Why?
  • Who are the market players that are facilitating and implementing energy storage projects?
  • What role will EVs play in the overall customer-side energy storage equation?
  • How has the industry evolved in the Bay Area over the last 20 years to become a global center of gravity for advanced energy storage technology?
  • What are some examples of successful customer-side energy storage system deployments?
  • How will the utility energy storage procurement targets affect customer-side installations?

Keynote Speaker

JB Straubel headshot

JB Straubel

CTO, Tesla Motors

Tesla logo

Additional Featured Speakers

Jeff Anderson

Jeff Anderson

President, CalCharge
Managing Director, CalCEF

Don Bray

Don Bray

Executive Director, Smart Energy Enterprise Development, Joint Venture Silicon Valley

Tom Flynn

Tom Flynn

Infrastructure Policy Development Manager, California ISO

Jesse Gossett

Jesse Gossett

Senior Interconnection Manager, PG&E

Aloke Gupta

Aloke Gupta

Energy Division Staff, California Public Utilities Commission

Harry Hobbs

Harry Hobbs

Area Director of Engineering, InterContinental Hotels of San Francisco

Craig Horne

Craig Horne

Chief Strategy Officer and Co-Founder, EnerVault Corporation

Janice Lin

Janice Lin

Managing Partner, StrateGen Consulting LLC
Co-Founder and Director, California Energy Storage Alliance (CESA)

Andy Marshall

Andy Marshall

Director of Product Management, Primus Power

Tom McCalmont

Tom McCalmont

President, McCalmont Engineering

Vic Shao

Vic Shao

CEO, Green Charge Networks, California ISO

Andrew Tang

Andrew Tang

Sr. VP, Business Development, Greensmith Energy Management Systems

Jon Eric Thalman

Jon Eric Thalman

Director, Regulatory Strategy and Support, Electric Transmission and Distribution, PG&E

Who Should Attend?

This event is intended for cleantech stakeholders in Silicon Valley. As the event is focused on customer-side energy storage, attendees with the following backgrounds may be particularly interested: campus facility directors, corporate energy managers, corporate property managers and real estate directors, renewable energy system integrators, project financers, other business operations and sustainability managers.

We also actively encourage students to attend, and have provided a discounted student registration rate.


8:00 am – 9:00 am

Registration, Exhibits & Light Breakfast

9:00 am

Program Begins

Morning Session


Overview of the Smart Energy Enterprise Development Zone (SEEDZ) Initiative
Don Bray, SEEDZ Executive Director, Joint Venture Silicon Valley

Use Cases & Benefits for Customer-Side Energy Storage
Janice Lin, Managing Partner, StrateGen Consulting LLC and Co-Founder and Director, California Energy Storage Alliance (CESA)

Keynote Presentation
JB Straubel, CTO at Tesla Motors

PANEL DISCUSSION: Distributed Energy Storage Interconnection
Tom Flynn, Infrastructure Policy Development Manager, California ISO
Jesse Gossett, Senior Interconnection Manager, Pacific Gas & Electric
Aloke Gupta, Energy Division Staff, California Public Utilities Commission
Moderator: Jon Eric Thalman, Director Transmission Asset Management and Regulatory Strategy, Pacific Gas & Electric

12:00 pm – 1:00 pm

Lunch & Exhibits

Afternoon Session

A National Perspective on Distributed Energy Storage
Matt Roberts, Executive Director, Energy Storage Association

Bay Area Advanced Energy Storage Technology Development & Deployment
Craig Horne, Chief Strategy Officer and Co-Founder, EnerVault Corporation
Vic Shao, CEO, Green Charge Networks
Andy Marshall, Director of Product Management, Primus Power
Andrew Tang, Sr. VP, Business Development, Greensmith Energy Management Systems
Mark Hartney, Strategic Planning and Program Development Director, SLAC National Accelerator Laboratory & Board Member, CalCharge

PANEL DISCUSSION: Customer Perspectives on Energy Storage Options and Solutions
Harry Hobbs, Area Director of Engineering, InterContinental Hotels of San Francisco
Tom McCalmont, President, McCalmont Engineering
Moderator: Don Bray, SEEDZ Executive Director, Joint Venture Silicon Valley

4:00 pm


The Silicon Valley/SEEDZ Energy Storage Symposium is planned in partnership with other local, regional and national organizations, as well as Joint Venture’s Energy Storage Advisory Committee.

Event Partners

Applied Materials logo
Calcharge logo
CA Energy Storage Alliance logo
Clean Coalition logo
Clean Tech Open logo
Cleantech Group logo
Daily Energy Report logo
Electric Power Research Initiative logo
Energy Storage logo
Lawyers For Clean Energy logo
McCalmont Engineering logo
MegaWatt Storage Farms logo
Pacific Gas and Electric logo
Primus Power logo
San Jose State Univ logo
Silicon Valley Leadership Group logo
SRI International logo
Strategen logo
Sunspec Alliance logo
UC Santa Cruz logo

Event Exhibitors

Calmac logo
CA Energy Storage Alliance logo

Santa Clara Valley Chapter, IEEE

Advisory Committee Members

  • Kevin Chen, Applied Materials
  • Aloke Gupta, California Public Utilities Commission
  • Craig Horne, EnerVault
  • Pramod Kulkarni, Customized Energy Solutions
  • Janice Lin, California Energy Storage Alliance and Strategen Consulting
  • David MacMillan, MegaWatt Storage Farms
  • Dan Rastler, EPRI
  • Tom Stepien, Primus Power
  • Jon Eric Thalman, Pacific Gas & Electric

The Lifecycle of an Initiative

All Joint Venture initiatives begin with a specific mission and identifiable goals and then are carried out to their logical conclusion. Successful initiatives culminate with their goals achieved. Others, after incubation by Joint Venture, ultimately transfer to partner organizations for long-term administration. Still others cannot reach the desired outcome due to a variety of circumstances. In all cases, we analyze the steps taken, the data collected, the accomplishments and the shortcomings, and then report the results of completed initiatives to our board and to the community.