The Manzanita Talks
The Manzanita Talks are a series of discussions convened by Joint Venture Silicon Valley, in partnership with the Bay Area Council. They grew out of dialogue emanating from the private sector, matched by heightening discussion taking place in the halls of local government. With funding for technical assistance provided by an anonymous family foundation, the Manzanita talks will join these private and public sector parties into a shared conversation taking place in five installments.
The purpose of the talks is to explore the logic and desirability of cross-sector collaboration to address “first and last mile” challenges, traffic mitigation, the potential for coordinating and integrating existing Transportation Management Associations, and whether to form a sub-regional Transportation Management Association on the mid-Peninsula.
The Manzanita Talks begin on April 18, 2019, with the first of 5 meetings that are scheduled to occur between April and October.
Who is participating?
The talks bring together elected officials from 8 mid-Peninsula cities (Redwood City, East Palo Alto, Atherton, Menlo Park, Palo Alto, Los Altos, Mountain View and Sunnyvale) 8-10 companies deeply engaged in transportation programs.
What are Transportation Management Associations (TMAs)?
They are non-profit, member-controlled organizations that provide transportation services in a particular area, such as a commercial district, mall, medical center or business park. They are generally public-private partnerships, consisting primarily of area businesses with local government support where they provide an institutional framework for Traffic Demand Management (TDM) programs and services across a variety of employer sizes. There are several TMAs in our sub-region in various states of formation.
The Manzanita Talks are bringing together public and private sector decision makers to listen, learn, and explore new strategies for solo car trip reductions.