Silicon Valley Poll
About the Silicon Valley Poll
The Silicon Valley Poll is an extensive public opinion survey placed in the field annually by Joint Venture and its research arm, the Silicon Valley Institute for Regional Studies. Carried out in partnership with The Mercury News and Bay Area News Group, the Poll tracks recurring questions probing how residents feel about the general direction of the region and their stance on a range of policy and planning questions. Each year the poll also poses timely and topical questions about current events.
The inaugural installment of the Silicon Valley Poll was released on October 12, 2021, and will subsequently be released on an annual basis.
What is the poll methodology?
The 2021 Poll was a scientifically valid survey of 1,600 registered voters carried out online over a four-day period. Conducted in English, Spanish, Chinese (Mandarin), and Vietnamese, Poll respondents resided in Santa Clara, San Mateo, Alameda, Contra Costa and San Francisco counties. The survey was stratified by age, gender, race/ethnicity, education, sub-region, and the respondents’ vote in the most recent presidential election. The modeled margin of error was 2.8 percent.
Change Research, Inc., and its subsidiary Embold Research carried out the field work in partnership with Joint Venture’s Institute for Regional Studies.
Reach and impact
The Poll is a tool placed in the hands of the community, and it provides valuable information for decision makers.
Residents and their leaders from every sector gather each year for a detailed briefing on the Poll results, which are also reported extensively in the press. Owing to the worldwide pandemic, the 2021 Briefing was conducted via Zoom.
The Silicon Valley Poll is a companion piece to the Silicon Valley Index, a comprehensive report presenting hundreds of indicators on the strength of the Bay Area economy and the health of its community. The Index reports on the facts about the region; the Poll provides valuable information about people’s view of Silicon Valley’s major trends and challenges.