SEEDZ Distributed Energy Storage Workshop

Customer-Side Electric Storage: Revenue & Cost Saving Opportunities for Facility Operations

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Wednesday, March 13, 2013
10:00 am – 2:00 pm

Juniper Networks
Building A (Aristotle Room)
1133 Innovation Way, Sunnyvale, CA
See map here

Workshop Description

New on-site energy storage systems represent potential revenue and cost saving opportunities for commercial building operators in California. This is the result of a number of recent developments, including:

  • energy market design changes at the federal and state levels
  • new California incentive programs for storage
  • removal of critical regulatory barriers specific to energy storage
  • storage technology advancements
  • high penetrations of variable on-site renewable energy generation

This workshop will walk you through a framework for how these new opportunities for electric and storage can be converted into positive cash flows at your facilities. The workshop will include an introduction to the opportunities, an understanding of related storage technologies and applications, financial case studies, and speakers from real-world example projects.

In addition, the workshop will cover current opportunities for major customers to participate in strategic energy storage market test projects, with the support of the Electric Power Research Institute, PG&E, and other major institutions.

It will address the following questions:

  • Why do commercial facilities have new financial opportunities for integrating energy storage systems into their operations today?
  • Where are these financial benefits coming from, and how are they structured?
  • How do commercial facilities capture these new revenue and cost saving opportunities?
    • What incentives are available?
    • How does an energy storage system save commercial facility owners money on their electric bills?
    • What are ancillary services (with emphasis on frequency regulation) and how does energy storage participate in CAISO’s ancillary services market?
    • What are the expected financial returns, critical value drivers, challenges, and potential risk mitigations?
    • When and how are storage solutions being paired with distributed generation solutions such as solar PV?  Why?
    • Who are the market players that are facilitating and implementing energy storage projects?
    • How might participants in the SEEDZ project capitalize on these opportunities, in collaboration with others?

The workshop has been developed under Joint Venture Silicon Valley’s Smart Energy Enterprise Development Zone (SEEDZ) initiative.  SEEDZ is a Silicon Valley-based public/private collaboration focused on building the ‘smart energy’ network of the future – demonstrating and delivering leading power performance and sustainability benefits on community-wide scale.  For more information on SEEDZ, please read our white paper Uniting Performance and Sustainability in the Power Network of the Future.

The workshop will feature presentations and interaction with energy storage experts and practitioners from multiple perspectives:

  • Strategen Consulting
  • Electric Power Research Institute (EPRI)
  • Pacific Gas & Electric
  • California Energy Storage Alliance (CESA)
  • InterContinental Hotels (storage customer)

Who Should Attend

SEEDZ activities are principally focused on a geographic zone including North Mountain View, Moffett Field, and North Sunnyvale.  This workshop is relevant to:

  • campus facility directors
  • corporate energy managers
  • corporate property managers and real estate directors
  • renewable energy system integrators
  • project financers
  • other business operations and sustainability managers


10:00 – 10:15
Workshop Welcome and Objectives
Don Bray, Joint Venture Silicon Valley SEEDZ (slides)

10:15 – 10:45
Overview of Electric Storage Systems for Commercial Facilities
Janice Lin and Giovanni Damato, Strategen Consulting (slides)

10:45 – 11:15 Local Customer Case Study
Harry Hobbs, InterContinental Hotels (slides)

11:15 – 11:45 Storage Use Cases and Business Case Considerations
Janice Lin, Strategen Consulting (slides)

11:45 – 12:15 Customer-Side Electric Storage: Deployment, Activity and Research
Dan Rastler, EPRI (slides)

12:15 – 12:45 Lunch and Networking

12:45 – 1:15 Storage Incentives and Interconnection
Andrew Yip and Jon Eric Thalman, PG&E (slides)

1:15 – 1:45 Role of Storage in the California Energy Market
Keoni Almeida, CalISO (slides)

1:45 – 2:00 Conclusions and Discussion of Next Steps


Don Bray
408-298-9338 |

Rachel Massaro
408-298-9340 |

Planned in partnership with:

PG&E logo

EPRI logo
Moffett Park Business Group logo

Smart Energy (SEEDZ)

Joint Venture’s SEEDZ Initiative focused on building the ‘smart energy’ network of the future – demonstrating and delivering leading power performance and sustainability benefits on a commercially based, community-wide scale.

SEEDZ Strategy

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Download a PDF of our
SEEDZ vision and strategy